As the world faces the COVID-19 pandemic, technology has proven to be key in keeping businesses afloat by enabling remote work, agile business, and external digital engagement. More now than ever, organizations are looking for new ideas and emerging best practices from their technology partners.
But earning the right to sell has never been more difficult, with buyers reassessing their priorities and weighing each spending decision with profound care. IDC is focused on researching how buyers are responding to the crisis and the ways in which technology can help build badly needed business resiliency. This independent perspective offers the insights necessary to position yourself as a valuable partner as buyers seek to develop new paths forward.
IDC's Sales Enablement practice empowers organizations to sell more effectively and work more productively through highly relevant sales conversations targeted directly to buyers' needs.
Contact us today to learn how to use IDC research and content can help your sellers and partners become trusted advisors.
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