CMOs are feeling the pressure—expected to do more, prove ROI at every turn, and navigate constant change. But where there’s friction, there’s also opportunity.

The real advantage? Trusted data and insights that sharpen strategy, anticipate buyer behavior, optimize investments, and accelerate growth.

IDC’s latest research reveals today’s most common obstacles to growth, and the strategies marketing leaders are using capitalize on them.

From data-backed investment decisions to building effective multi-channel strategies and integrating AI and emerging technologies, this whitepaper reveals the key moves that are helping CMOs turn challenges into momentum.

In this White Paper, you'll learn…

  • Justifying Marketing Investments – Maximize ROI with data-backed decisions, not gut instincts.
  • Delivering Effective Multi-Channel Strategies – Build customer-centric marketing based on real buyer behavior and aligned to evolving expectations.
  • Integrating AI & Advanced Technologies – Explore the tools and strategies leading CMOs are implementing to stay ahead.
Adapting your strategy is imperative to successfully engage your customers and grow. Download our eBook now for the steps you can take today to adapt your strategy for future growth.

Download your White Paper now!

Available in PDF format

Become a Client

Want to learn more about our research, data, events, or custom capabilities? Whether you're already a client or new to IDC, let us know how we can help you achieve critical outcomes for your organization. A member of our team will be in touch soon.