Focus on Competence, Integrity, and Delivering Greater Value Parity to Inspire Trust with Customers
Today's customers want a more trusting, empathetic relationship with the brands they interact with. Engaging with customers in a contextual manner based on understanding the customer's emotional state strengthens the relationship between consumer and brand. Knowing how a customer feels about the brand and engaging in accordance with those emotions is crucial for an enterprise to establish trust and increase customer advocacy.
IDC has created a framework to detect and measure the emotional dimensions of customer sentiment. Download your white paper today for success in the Future of Customers and Consumers.