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IDC data products allow you to understand where the market opportunities are as well as what other companies you're up against in each market. Customers of IDC's data products use IDC data for portfolio planning, product development, setting use case-based targets, and more.

Sales and marketing leaders can use IDC data products to:

  • Map market demand
  • Uncover new opportunities by industry and use case
  • Assess the competitive landscape
  • Define customer targets

Contact us to learn about leveraging IDC's data products for your organization.