As customers navigate AI-driven experiences, it's clear that AI is not merely a tool; it’s a complete strategy in itself. To thrive in this evolving landscape, leading marketers are shifting from AI-assisted approaches to AI-led models. With its applications in content creation, journey orchestration, real-time personalization, and agile workflows, AI is becoming the powerhouse that drives more intelligent, rapid, and impactful campaigns.

What does this shift mean for you, and how can you accelerate your adaptation to stay relevant?

At this year's IDC Directions North America, James McCormick, Senior Research Director, and Mary Ann Holder-Browne, Senior Research Manager, IDC CMO advisory presentation on “The New World of AI: Changing Digital Experiences and Marketing's Playbook”,  outline the transformations underway and offers a roadmap to lead this transition with confidence.

Download the Presentation and learn…

  1. How AI is transitioning from tool to strategy And why that shift demands CMO-CIO alignment and stronger governance
  2. The use cases marketers are implementing now Including dynamic SEO, autonomous content, and agentic campaign flows
  3. How to prioritize smartly Use IDC's value-vs-risk matrix to decide where to invest, experiment, or hold
  4. Why creative + analytical talent will define the future The rise of the "creative scientist" is reshaping how teams ideate, test, and execute
  5. Why AI governance is a business priority Embedding cross-functional alignment between CMOs and CIOS to scale AI

Download your Presentation now!

Available in PDF format