AI and GenAI spending across Asia/Pacific is projected to reach $370 billion by 2029 — growing at a 38.4% CAGR. For technology vendors, the topline number is the starting point, not the destination. The real question is where that growth is converting into real, addressable revenue right now.

As organizations move from pilots to enterprise-scale deployment, the market is being shaped by forces beyond spending volumes: agentic AI adoption, sovereign AI requirements, inferencing infrastructure shifts, data readiness gaps, and partner ecosystem maturity — all of which vary meaningfully across the region.

This IDC Market Primer gives technology vendors the intelligence to move with precision — not just speed.

What you'll learn

  • Where AI and GenAI spending is expanding across Asia/Pacific and which parts of the stack are growing fastest
  • How agentic AI is reshaping infrastructure, platform, and services requirements at enterprise scale
  • Why inferencing infrastructure spend is now overtaking training and what that means for vendors
  • How sovereign AI requirements are diverging between AP and ASEAN and why a single message won't work
  • Where data readiness gaps are creating the next commercial opportunity across the region
  • How IDC helps technology vendors identify where growth converts into revenue

Download the Market Primer

Available in PDF format

Navigate Your Next AI Market Move

AI opportunity is expanding across Asia/Pacific. IDC Data & Analytics helps your team understand where spending is scaling, which markets are ready, and how to turn AI market signals into confident strategy, sales, marketing, and partner decisions.