The global IT market is growing at 14% on a $4.2 trillion base, the strongest IT spend since 1996. Across Asia Pacific Japan (APJ), this momentum is not evenly distributed. Each market is navigating the AI supercycle at its own pace.

AI strategy, adoption, and impact are now the key topics in boardroom conversations across the region. The question is no longer whether to invest in AI but where to place the next bet, how quickly to move, and which partners to trust.

In this excerpt from IDC Directions Singapore, IDC's Senior Vice President Sandra Ng, maps the three AI opportunity curves that every vendor and enterprise decision-maker must understand to capture value in this AI supercycle.

In this excerpt, you'll learn…

  • Why the APJ AI supercycle is running at five different speeds across the region
  • Where AI budgets are moving and which spending categories have crossed the discretionary threshold
  • The four critical vendor-buyer gaps slowing deal velocity in the APJ market
  • What C-suite buyers actually need from tech vendors in 2026
Download the excerpt to learn what the AI supercycle means for your market position and AI strategy.

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