IDC predicts that by 2026, 45% of individuals will search for information and engage in dialogue with brands via GenAI search. This shift in consumer behavior will force marketers to build and optimize for humanized digital AI as the primary customer interface.

As GenAI’s pervasive impact on consumer trends, the CMO's overall role will change as they now need to work closely with IT, data, and digital teams, to name a few, to establish the necessary AI-infused marketing infrastructure and tools to deploy faster, more targeted, and more effective campaigns.

This excerpt gives you a glimpse of the urgent business and technology trends that marketing leaders must be aware and plan to protect and grow their business amidst evolving market conditions.

Download it now and learn more about IDC’s predictions on what's ahead for marketing leaders, and its IT and business impact on marketing and the way we market our products.