Enterprise AI value creation is no longer just about spending more. The organizations pulling ahead are the ones measuring differently. This excerpt gives you the evidence to navigate that conversation with confidence.

What Are Enterprise Leaders Actually Measuring?

According to IDC research presented by Deepika Giri at IDC Directions 2026:

  • IDC projects $22.5 trillion in cumulative AI value through 2031, with four key disruption risks shaping enterprise buyer decisions across APAC right now
  • AI investment priorities diverge significantly across APAC, North America, and Western Europe, with distinct implications for where vendors should focus GTM efforts
  • 42% of enterprise organizations globally report that measuring AI ROI is difficult or impossible, creating a critical gap between AI investment and proven business value
  • IDC identifies nine dimensions of AI business value enterprise leaders are accountable for, spanning direct returns such as revenue generation through to indirect outcomes including sustainability
  • IDC has identified a six-pillar framework for maximizing agentic AI business value, with most organizations currently addressing fewer than half of the pillars

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