How to Become an Experience-Orchestrated (X-O) Business Using Gen AI

Create Meaningful Value Exchanges with Your Customers

GenAI capabilities are rapidly transforming the ability of organizations to deliver new offerings, products, value, and experiences. Shifting to an experience-orchestrated business requires a culture shift, but will create meaningful, lasting value exchanges.

An experience-orchestrated (X-O) business is a digital business that orchestrates a meaningful value exchange between internal and external stakeholders. Within an X-O business, data is vital to intelligent applications embedded in daily activities, processes, and decision-making of a variety of internal and external stakeholders.