India’s technology market is evolving fast. For domestic tech vendors, scaling AI capabilities, forming strategic partnerships, and navigating growing regulations are key to staying competitive. IDC’s GTM Playbook for India-Based Vendors delivers the insights you need to succeed.

As digital transformation reshapes buyer expectations, this IDC research excerpt helps sales and marketing leaders fine-tune go-to-market (GTM) strategies, enhance engagement, and boost conversion rates.

Inside: Actionable Insights for India Tech Vendors

Address key questions and align with the latest buyer behavior trends:
  • Customer Insights: What motivates enterprise tech investment and vendor choice
  • Competitive Insights: How do procurement strategies influence vendor selection?
  • Market Insights: What drives satisfaction and spending among India’s tech buyers?
  • Sourcing Insights: Who makes the decisions—and how are they sourcing solutions?

Seize opportunity with a localized GTM strategy, clear vendor roadmaps, and pricing that aligns with buyer expectations. Use IDC’s trusted tech intelligence to move faster, grow smarter, and lead the way in India’s evolving tech landscape.

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