With marketing and IT more interconnected than ever, collaboration is integral for building trust and delivering personalized experiences. As AI takes things to a whole new level, success relies on clear data practices and solid partnerships that build lasting customer relationships based on trust.

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  • Collaborative Approaches: Leverage the partnership between marketing and IT to build trust and deliver personalized experiences.
  • Data Governance: Establish transparent data practices that ensure ethical usage and protect customer privacy, with key findings from IDC research.
  • Trust-Building Strategies: Foster lasting customer relationships by prioritizing data integrity and ethical AI implementation.

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