Your Compass for Navigating Beyond Tech Trends
This guide, resistant to passing fads, acts as your compass through the dynamic tech market, offering a reliable approach to tackle the challenges posed by expanding buying centers and the increasing number of decision-makers.
In a landscape characterized by fleeting trends and expanding decision-making units, this anti-trend guide equips B2B tech marketers with the tools to build enduring strategies.
Available in PDF format
Want to learn more about our research, data, events, or custom capabilities? Whether you're already a client or new to IDC, let us know how we can help you achieve critical outcomes for your organization. A member of our team will be in touch soon.
