In a high-pressure planning cycle, knowing which data to trust—and when to go deeper—can make the difference between alignment and missed opportunity.

This side-by-side chart shows how IDC’s industry-trusted tools—recognized 5x by IIAR as Analyst Firm of the Year—stack up across the use cases that matter most to leaders like you.

You'll learn…

  • Which IDC products support specific jobs like market sizing, segmentation, forecasting, and partner analysis
  • How marketing, sales, AR, and strategy teams use different combinations of IDC data to move faster and reduce risk

Whether you're:

  • Launching a campaign and need buyer signals you can act on now
  • Finalizing 2026 sales coverage and need hard data on tech spend
  • Backing a product launch with credible market sizing and forecasts
  • Aligning messaging with analysts before key reports drop

This guide shows exactly which tools to use, so you can defend and sharpen your 2026 plan with confidence and data-backed proof.

Why IDC?

  • 400,000+ tech buyers surveyed annually
  • 11B+ data points, distilled into decision-grade signals
  • Named IIAR Analyst Firm of the Year – 5 years running

Book a Strategy Consult

Want to learn more about our research, data, events, or custom capabilities? Whether you're already a client or new to IDC, let us know how we can help you achieve critical outcomes for your organization. A member of our team will be in touch soon.