Marketing and digital marketing–related initiatives rank consistently among the top use cases for AI/GenAI in the Asia/Pacific region.

An IDC Perspective research finds that in the next five years, GenAI will advance to the point where it can handle more than 40% of the collective work of marketing teams and potentially 100% of specific marketing tasks.

Are your marketing teams prepared for the future?

IDC predicts that by late 2026, 50% of organizations in APJ will leverage AI to bring immediate employee and business value with AI-driven technology assistants, advisors, and agents, enabling improved decisions.

Get an insight into how the Asia/Pacific marketing organizations are pivoting into an AI world leveraging AI-fueled apps embedding AI solutions across areas, moving from simplest to most complex use cases.

Download this eBook, to know…

  • How marketing's role is evolving with AI-enabled work models & apps?
  • How to make sense of AI-powered apps - A case in point for marketing?
  • What is IDC's guidance to 'Tech Marketers' in developing the right strategy for the future?

Get your eBook now!

Available in PDF format

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