At IDC’s Directions 2025 in North America, Laurie Buczek, IDC’s Group Vice President for Executive Insights, reveals the four must-know trends reshaping marketing—from AI-driven journeys to the rise of the Chief Market Officer.

IDC’s data shows that 49% of marketers haven’t even started with GenAI. Meanwhile, buyers—73% of them—are already using AI to shape purchasing decisions. Is your marketing evolving fast enough?

Download this Presentation and Learn:

  • The 4 Trends Rewriting B2B Marketing
    • AI flips the funnel: Buyers prefer self-guided, interactive experiences
    • Journey orchestration takes the lead: Automation meets personalization
    • The marketer redefined: Creative scientists who blend data + design
    • CMOs step up: Growth, governance, and customer trust are now your KPIs
  • Why 49% of marketers are behind—and what to do now
  • How to match your marketing motion to buyer expectations
  • The must-have tools, skills, and strategies for 2025 and beyond

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