Download Complimentary IDC Sustainability Business Value Conversations Checklist
The increasing popularity of Sustainability and ESG has made it imperative for the Sales and Marketing Teams of Technology Provider companies to be able to communicate how their IT solutions help enable or affect sustainability outcomes and add value to their business.
With the ever-changing sustainability market and perceptions around it, Sales and Marketing Teams should quantify their IT solutions' and related services' financial and non-financial benefits.
While many organizations started their ESG and sustainability journeys focusing on compliance or risk mitigation, forward-leaning companies are now working to harness ESG to create business value and differentiate themselves from their competitors.
In fact, according to IDC data, over 35% of organizations have already set sustainability as a central tenant of their business model and strategy. For nearly one-third of organizations, the primary factor driving their sustainability-related investments is to increase business and brand value.
Technology Providers need to incorporate their messages to these shifts in ways relevant to the various roles and functions responsible for ESG and sustainability and linked directly to the impact that their IT products and services have on buyers’ sustainability efforts to be able to sell to these organizations.
Find out more at IDC Sustainability Business Value Conversations Checklist and improve your targeted message for the Sustainability audience. Register to get your copy today!