57% of B2B tech buyers consult industry experts and analysts during the awareness stage. 61% consult them during evaluation. And validated ROI is the number one most helpful type of information for buyers making a final purchase decision.

Your buyers are already looking for analyst-led content. The question is whether yours is the content they find.

 

Inside you'll discover:



  • Real client examples of analyst-led content across every format — from Blogs and Videos to Spotlight Papers, InfoBriefs, White Papers, and Business Value tools
  • How leading tech brands are using IDC analyst content to build credibility, drive engagement, and convert pipeline at every stage of the buyer journey
  • The full IDC Content Marketing Services portfolio mapped to Exploration, Evaluation, and Purchase — so you always know which format to use and when
Download today and an IDC expert will reach out to explore how we can help you build content that earns buyer trust — and converts pipeline.

Download the Portfolio