How to Use the Digital Transformation to Establish a Condition of Trust in Changing Times

Learn More with IDC's White Paper

Download "The Condition of Trust: Focusing on Trustworthiness in a “Post-Truth” Era"

A big question for enterprises and their customers in a “post-truth” era is not what is a consensus interpretation of truth, but what is trustworthy. Trust is not controlled and can be effected by various interest groups with their own set of biases and agendas. Thus, truth varies based on the audience. Business leaders must ask themselves what information can be used to support mutually beneficial exchanges between two or more entities. This is the condition of trust.

Read IDC’s white paper to learn more about how the digital transformation can help businesses create trust programs that will carry them through uncertain times and into our new normal.

Download today to:

  • Learn about the Future of Trust and how it will create loyalty
  • Read about subjective and objective trust and how to measure it
  • Find out how to establish trustworthiness through differentiated experiences