Inspire Customer Loyalty Through Trust

Navigating the Future of Trust

Download "The Condition of Trust: Focusing on Trustworthiness in a “Post-Truth” Era"

Success in the digital economy will require business leaders and technology suppliers to develop a greater appreciation for trust and its importance to establishing and maintaining customer loyalty.


IDC's white paper, The Condition of Trust: Focusing on Trustworthiness in a "Post-Truth" World, explains why trust is a boardroom priority, spurring organizations to implement trust programs designed to create differentiation, maximize return, and positively impact shareholder value.