Explore consumer AI trends and behaviors reshaping engagement, from devices to digital trust.
As AI moves from the enterprise to everyday life, the consumer experience matters more than ever.
Download this exclusive excerpt from IDC FutureScape 2026, featuring insights from Bryan Ma, VP of IDC’s Global and Asia Pacific Devices Research. This preview highlights how AI will reshape personal devices, digital behavior, content creation, and trust.
Key predictions covered in this excerpt:
The rise of hybrid AI agents running across cloud and edge
What 4B+ GenAI users will expect from their devices by 2028
How smart glasses, AI companions, and privacy-forward tech will redefine personal experiences
Strategic implications for B2C brands and the B2B tech vendors powering them
Inside the Excerpt
Consumer AI use cases from entertainment to mental health
Growth projections for AI-enabled devices and digital assistants
What B2C brands must do to build trust in an agentic world
How infrastructure and security vendors can support this shift
Adapting your strategy is imperative to successfully engage your customers and grow. Download our eBook now for the steps you can take today to adapt your strategy for future growth.
Download the Excerpt
Available in PDF format
Video Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempor placerat turpis a sollicitudin. Nullam pretium velit risus, non varius tellus mattis sed. Aliquam sit amet elit nisi. Phasellus placerat felis nec quam dictum tincidunt. Donec elit nibh, pretium eu neque vitae, condimentum volutpat quam.
What Our Customers Are Saying
We love the resources we have from IDC because we continue to learn from them and the data they provide.