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Are you ready for the next generation in account-based marketing (“ABM”)?
While already a popular strategy for commercial B2B scenarios, the increased availability of user and context data in combination with advancements in AI-generated content capabilities have set the stage to take ABM to the mainstream.
When done right, ABM can dramatically increase marketing ROI and shorten sales cycles. ABM also applies equally well in direct-to-buyer and partner-enabled business channels, though additional effort is required for ecosystem ABM.
Regardless of where you are on your ABM journey, IDC Data & Analytics has insights that can help. Read more about ABM strategy in this blog.Understand the things you need to consider and the inputs that will drive effective decisions and actions by following the nine steps outlined in IDC’s ABM Planning Guide.