Most teams entered the year with a strategy in place. What's harder is knowing (early) where it's holding up, and where the market is already moving somewhere else.

As the year gets underway, ask yourself:

  • Are you targeting the markets where budgets are truly being allocated, or where they used to be?
  • Do priorities reflect how buyers plan to spend this year, or last year's patterns?
  • Are you seeing early signals clearly, or reacting once gaps show up in pipeline?

Even with strategy set, now is the moment to validate direction with evidence that reflects real market behavior.

What you’ll get when you talk to IDC:

  • Clarity on where buyer budgets are actually going, by technology, industry, geography, and account.
  • Forecasts grounded in current demand signals; built on real buyer data, not historical averages.
  • Perspective from analysts who know your market, shaped by ongoing primary research.
  • A walkthrough of relevant IDC tools, mapped to the questions you're trying to answer.
This is your opportunity to reduce uncertainty and reinforce confidence in your decisions already underway.


Why IDC:

With over 11 billion proprietary data points and analyst expertise behind every dataset, IDC helps organizations:

  • Map market demand across 115+ technologies and 600K+ companies
  • Forecast growth by industry, geography, use case, and buyer behavior
  • Understand competitive dynamics through buyer- and contract-level insight
  • Target accounts and territories with greater precision
  • Build smarter ecosystems and partnership strategies
That's why IDC intelligence is trusted by 95% of the Fortune 100.

Base next moves on current market signals.