European spending on artificial intelligence (AI) will reach nearly $470 billion in 2030, growing at a compound annual growth rate (CAGR) of 35.0% over the 2025–2030 forecast period. Most GTM plans built for that growth still run on assumptions that were never checked against European data, about market size, buyer behaviour and where the real volume actually sits.

This IDC playbook checks six of those assumptions and sets out what to do differently, chapter by chapter, ending with a two-axis framework for prioritising accounts in 2026 and beyond.

In this Playbook, you'll learn…

  • Why the European AI market's growth curve does not match a global forecast
  • What European buyers need to see before they trust an AI vendor
  • Why the SMB and mid-market segment, growing at 55.2% CAGR through 2029, is the volume opportunity most sellers are missing
  • How to sequence account outreach in 2026 and beyond
Adapting your strategy is imperative to successfully engage your customers and grow. Download our eBook now for the steps you can take today to adapt your strategy for future growth.

Download your Playbook now!

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