Whether you’re a consumer-facing company or focused on the B2B market, your success depends on a comprehensive understanding of consumer wants, needs, and aspirations.
Directly or indirectly, consumers are your customers.
As digital transformation ripples across consumer ecosystems and supply chains, businesses need a new consumer framework rooted in consumer realities to help them track and anticipate ever-evolving consumer behavior.
Leveraging a Digital Consumer framework that focuses on eight consumer segments, IDC analyzes emerging trends that disrupt and transform the consumer experience. Unlike traditional consumer research, IDC’s approach is more holistic, providing clients with access to three research services:
Includes quarterly surveys of consumers in seven countries.
Offers a massive data set across the world – eight regions in 51 countries – and leverages both proprietary IDC data and external sources to create a wide range of forecasts.
Helps companies, governments and NGOs with thought leadership research that leverages data from the Consumer Pulse and Consumer Market Model.
View our Digital Consumer resources and learn how we help our clients. For more examples of actionable insights from IDC analysts visit our Resource Center.
