Growth breaks down in two places before it ever reaches revenue: the boardroom and the buyer. IDC tracked 4 companies across the same 12-month window, and their results varied wildly. Strategy keeps outpacing delivery - and 64% of CEOs still call growth their #1 priority.

In this Analysis, you'll learn…

  • Why growth is splitting: 4 companies, same 12 months, completely different outcomes — and what that reveals about strategy vs. execution.
  • The board gap: 78% of technology purchases now require independently defensible evidence before CFOs approve spend.
  • The buyer gap: 51% of buyers weight peer and analyst input over anything a vendor says about itself.

See How IDC Closes the Gap

Planning your growth is one thing. IDC Multiplier is how you execute on it with the research, the content, and the buyer access to back it up.