Download Planning Guide

Get Started Now with IDC's GTM Planning Guide

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Get the guide to help power decisions in each of the classic 4 Ps of marketing planning, including:

  • Considerations for functional development
  • Questions to help prompt discussion
  • Sources of data for analysis

Find all the data you need to power go-to-market decisions. Complete the form to get your guide.

Learn How IDC Informs Eaton's GTM Decisions

The ability to monitor Eaton's market performance every month in a consistent manner from IDC is absolutely critical for our business. [IDC's] data framework is our jumping off point for analysis at the market, segment, and SKU level.

Hervé Tardy, VP

Marketing & Strategy, Eaton

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Dave Bridges

Project Manger