Your Go-To-Market Framework for Winning in North America
As the region with the largest share of global tech spend, North America is a critical geo for tech vendors to nail down. Since a major portion (40%) of North America’s tech spend moves through partner vs. direct channels, vendors must pay close attention to both buyer routes to develop a winning strategy.
IDC is here to help with a North American go-to-market planning guide for technology vendors.
What our Customers Are Saying
The ability to monitor Eaton's market performance every month in a consistent manner from IDC is absolutely critical for our business. [IDC's] data framework is our jumping off point for analysis at the market, segment, and SKU level.
Hervé Tardy, VP
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Dolores beatae voluptas sunt dignissimos labore. Consequuntur, deserunt nisi voluptas velit a doloribus ea, voluptate beatae exercitationem possimus minus inventore esse cum!
Dave Bridges