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Your Go-To-Market Framework for Winning in North America

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As the region with the largest share of global tech spend, North America is a critical geo for tech vendors to nail down. Since a major portion (40%) of North America’s tech spend moves through partner vs. direct channels, vendors must pay close attention to both buyer routes to develop a winning strategy.

IDC is here to help with a North American go-to-market planning guide for technology vendors.

Built on the classic 4 Ps model of go-to-market planning, this framework includes:
  • Comprehensive sets of considerations for each planning area (i.e., Product, Price, Place, and Promotion).
  • Prompting questions to help stimulate careful evaluation of each consideration.
  • Recommended planning inputs to guide decision-making for each question asked.
Fill out the form to get the resource now or learn more about how to use the 4 Ps to guide your roadmap for North America in this blog.  For a sneak peek of the guide, don't forget to check out the ebook preview at the bottom of this page! 

What our Customers Are Saying

The ability to monitor Eaton's market performance every month in a consistent manner from IDC is absolutely critical for our business. [IDC's] data framework is our jumping off point for analysis at the market, segment, and SKU level.

Hervé Tardy, VP

Marketing & Strategy, Eaton

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Dave Bridges

Project Manger