To achieve sustainable growth and allocate resources effectively, it's essential to understand your market potential. IDC’s Sales Ops Playbook equips sales and revenue leaders with actionable techniques to accurately calculate Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) projections. With insights from IDC’s experts, refine your strategy, align resources, and unlock untapped market potential.

In this Playbook, you'll learn…

  1. Steps to Accurately Calculate TAM, SAM, and SOM

    Get a clear, step-by-step guide on how to measure TAM, SAM, and SOM for more precise market targeting.

  2. Challenges to Avoid When Analyzing Market Potential

    Learn common pitfalls and how to overcome them to ensure your strategy stays on track.

  3. Best Practices for Leveraging Trusted Data

    Discover how trusted data can sharpen your TAM, SAM, and SOM calculations, uncovering growth opportunities.

Download your Playbook now!

Available in PDF format