Stop guessing which campaigns, channels, or markets will deliver. IDC gives marketing leaders the clarity to invest with confidence, move faster than competitors, and prove ROI at every step.


Why Marketing Leaders Choose IDC:

With IDC, you get the evidence, expertise, and proven frameworks to make every decision a growth decision.


  • Pinpoint growth opportunities → See where demand is shifting with data from 10,000+ decision-maker surveys each year.
  • Predict your buyer’s next move, first → Act on insights from 1,300+ analysts to anticipate buyers before your competitors.
  • Prove what works → Tie spend directly to pipeline and revenue outcomes your CFO will trust.
  • Scale globally, act locally → Insights across 110+ countries keep you aligned wherever you compete.
  • Accelerate pipeline → Business value messaging to prove ROI and conversation guides that win decisions faster.


The IDC Advantage


  • 60+ years of trusted intelligence and 11.5B+ global data points
  • #1 analyst firm for 5 years running, with coverage across every major industry and region
  • Flexible programs and credible content built to fit your priorities and earn trust in every channel

Turn insight into impact today. Book your strategy session.
Leverage five consecutive years of IIAR award-winning data and analysts. Contact us to see how IDC’s decades of trusted research can help you position your business for continued growth. 

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