Marketing leaders are under pressure to move faster with AI, prove impact to the C-suite, and accelerate pipeline, all at once.

IDC helps you validate where demand is forming, which buyers are ready to engage, and how to prove marketing impact with evidence your executive team will trust.


Most 2026 plans are already in motion. But before doubling down, ask:

  • Are you targeting where budgets are shifting, or where they were last year?
  • Does your AI narrative reflect real buyer evaluation criteria, or internal assumptions?
  • Can you prove marketing influence in terms your CFO and CRO will accept?
  • Are regional teams activating against local demand, or global messaging?

What you get when you talk to IDC:

  1. Evidence on where demand is forming
  2. Clarity on what buyers will evaluate next
  3. ROI proof your market will trust
  4. Analyst guidance, not just research

Why IDC:

With over 11 billion proprietary data points and analyst expertise behind every dataset, IDC helps organizations:

  • Map market demand across 115+ technologies and 600K+ companies
  • Forecast growth by industry, geography, use case, and buyer behavior
  • Understand competitive dynamics through buyer- and contract-level insight
  • Target accounts and territories with greater precision
  • Build smarter ecosystems and partnership strategies


That's why IDC intelligence is trusted by 95% of Fortune 100.

Base next moves on current market signals.