Stop guessing what works.

IDC helps marketing leaders identify where demand is forming, which buyers are ready to engage, and how to prove impact with confidence, so they can move faster with decisions grounded in evidence and built for activation.


Here’s what that looks like in practice:

  • See demand shifts before they show up in pipeline, so your teams can make the best moves early
    Insight from 10,000+ decision-maker surveys annually shows where buyer priorities and budgets are changing, by role, region, and technology.
  • Anticipate buyer moves, not just react to them
    Work directly from insight generated by 1,300+ global analysts to understand what buyers will evaluate next—and why.
  • Prove what’s working with credibility your CFO or CRO will trust, so results hold up with executives
    Connect marketing investments to pipeline influence, deal velocity, and revenue impact using IDC business value frameworks.
  • Activate globally, without losing local relevance or slowing execution
    Buyer and market intelligence across 110+ countries ensures your messaging and investments align to real regional demand.
  • Accelerate pipeline conversations that build buyer trust, sharpen differentiation, and move deals forward faster.
    Use analyst-validated business value messaging and conversation guides that help sales teams move deals forward faster.


The IDC Advantage

What differentiates IDC isn’t just data volume; it’s how intelligence is translated into confident action.

  • 60+ years of trusted technology intelligence, powered by 11.5B+ proprietary data points
  • Flexible, activation-ready programs: from analyst access to validated content, designed to support demand, pipeline, and growth goals

IDC combines AI-fueled speed with human-led judgment, so insight moves from question to decision without losing trust.

Are you ready to validate priorities and prove ROI with an IDC expert?

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