AI changed your buyer. Your next move matters more than ever.

Buyer expectations have shifted. Decision cycles are shorter. Executive pressure is rising. IDC’s advisors help you navigate this moment with the insight, direction, and GTM alignment to act fast, resonate deeper, and prove impact where it matters most.

And your buyers aren’t waiting. 73% of B2B tech buyers say they’ll rely on AI tools to quickly discover and evaluate vendors. Source: IDC, 2024 B2B Technology Buyer Survey


What You Get with IDC

Here’s how we help marketing teams under pressure move forward:

Build a smarter strategy

  • Market and buyer intelligence to help you scope demand, prioritize segments, and build a focused GTM plan, grounded in persona insights and verified buyer behavior
  • Strategic planning support, including message testing, GTM advisory, and data-backed guidance for investment and growth decisions
Create messaging that moves buyers

  • Messaging and positioning frameworks to differentiate your story and align content to buyer priorities
  • Analyst-created content and white papers that fuel campaigns, strengthen thought leadership, and win internal buy-in
Accelerate execution with confidence

  • Enablement tools, from sales conversation cards to partner guidance, that drive alignment across channels and teams
  • Executional insight and diagnostics to uncover friction points, messaging gaps, and missed revenue opportunities
Let’s make your next move the right one.

Our advisors equip you with the insights and precision to turn AI-fueled complexity into GTM clarity, gain traction with buyers, and deliver measurable impact.
Leverage five consecutive years of IIAR award-winning data and analysts. Contact us to see how IDC’s decades of trusted research can help you position your business for continued growth. 

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