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Download The New Reality Facing B2B Marketers

Did you know that 74% of B2B tech buyers will buy more through eCommerce and work less with salespeople over the next three years? This ushers in a new reality for B2B Marketers...

B2B Marketing will be significantly impacted by this shift in buyer behavior. It will require a new understanding of the customer journey and rethinking the content funnel.

Download IDC's Guide for what you need to know about digital buyers and what it will mean for B2B content marketers.