Marketing and the "New Normal": How Can Emerging Tech Vendors Succeed in the Post-Pandemic World?

Learn More With IDC's New eBook

Download "The Technology Marketer's Field Guide to Post-Pandemic Marketing Success"

The COVID-19 pandemic has shown that organizations that prioritize adaptability and resiliency are much better equipped to roll with the punches and meet customers' changing expectations. Disruptive emerging technology vendors can create a significant competitive advantage – if they can correctly adapt to the new customer expectations created during the pandemic.

Not sure where to start? Grab your Field Guide to Post-Pandemic Marketing Success and map your path to greater market share, revenue growth, and digital resiliency.

Download today to:

  • Learn what major marketing strategic elements deliver new customer expectations
  • Explore the most effective strategies to support your post-pandemic marketing strategy
  • Uncover the pitfalls that can derail your success in the "new normal"