CX Technology Spending in the Face of Uncertainty
IDC's recent Future Enterprise Resiliency and Spending (FERS) Survey reveals that more than half (52%) of all executives globally are very or extremely concerned about the need to increase technology investments to remain competitive.
At the same time, the challenges posed by an inflationary economic environment and recession concerns are creating greater sensitivity around managing capital and operating costs related to technology investments in customer experience (CX).
In this uncertain environment, CX vendors must be more mindful when navigating the technology buyer market in 2023. To stand out with the tech buyers, CX and other technology vendors must amplify their focus on customer-centered outcomes and clearly articulate their differentiators.