Custom Solutions That Drive Your Business Forward 

When facing critical business decisions about targeting the right audience, choosing optimal messaging, selecting partner candidates, or entering a new market, consider integrating IDC Strategic Market Insights (SMI) into your process.


The Strategic Market Insights practice combines the power of IDC's global footprint with deep analyst expertise to guide decisions and optimize business outcomes.


Rapid Modules - A New Addition to IDC's Strategic Market Insights Offering:

IDC's Strategic Market Insights
Business leaders leverage IDC's Strategic Market Insights to integrate the IDC Analyst point of view and to navigate and make informed decisions on:

  • Customer development and retention
  • Market Entry: new product launches, industry and/or geographic expansions
  • Macro economic impact
  • Partner development
  • Sales and account development

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How IDC Strategic Market Insights Drives Smarter Business Decisions

Watch as Jonathan Share, IDC's SVP of Custom Solutions, explains how IDC's Strategic Market Insights, featuring the new Rapid Modules, empower leaders to navigate complex decisions with confidence. Learn how IDC's global reach and analyst expertise offer actionable insights for your most pressing business challenges.