IDC research is at the forefront of helping IT buyers shape their sustainability/ESG strategies and enable IT vendors to sell around a sustainability-focused value proposition. Our framework helps you answer the critical questions you are asking:
- How can I educate the market on how our solutions can help them with their sustainable transformation journey?
- How big is the market opportunity for my product/solution?
- How are we being perceived in the market?
- How can we quantify the sustainability-related impact of our product/service?
- How can we enable our sales teams to effectively convey our product message?
The Focus on Sustainability is Evolving
Your customers and buyers are increasingly interested in your sustainability story and material impact of your solutions on their sustainable transformation journey. Now is the time to shift the conversation to the effects that your solutions have on helping your clients reach their ESG goals and transform their operations.
How We Can Help Articulate Your ESG Impact and Value
We can help you understand the opportunities and impact of the sustainability imperative on your products, as well as effectively convey the measured value they bring to your customers.
- Maturity assessments around sustainable business strategy, operationalization of ESG, organizational changes and use of IT that let you demonstrate the impact of your solution helping clients move up the sustainability/ESG maturity ladder
- ESG Business Value studies that quantify the sustainability-related impact of your solutions (e.g., reduction of carbon emissions, increase in energy efficiency, etc.)
- Economic impact studies that demonstrate the macro-economy impact of your technologies and professional services (e.g. on job creation)
- Market forecasts for sustainable and sustainability-enabling services and solutions
- Market education, and marketing content, on the importance of sustainability and the role that your solutions play in enabling sustainable transformation
Empower your sustainability strategy with research, insights and powerful communication tools for your marketing, sales teams and buyers. Contact us to get started. 
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Dave Bridges