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Create Conversation, Differentiation and Value

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Effective thought leadership content from tech vendors needs to offer educational value that creates a conversation and inspires change. It has the power to persuade and elevate your brand, which can increase media coverage and help your organization be seen as a catalyst for good.


What can IDC thought leadership content look like?

  1. Economic and Sustainability Impact Analysis - Quality custom research that demonstrates a vendor's overall impact as a catalyst for sustainable economic growth delivered through premium content 

  2. Spotlight Papers - provide an IDC expert perspective on topics such as business, technology, industry and trends and positions your organization objectively in terms of how your solutions address the customers challenges

  3. Blogs - a traffic driver to your website that builds trust with your customers. IDC blogs are written by an IDC analyst to address technology or market concerns or stimulate discussion

  4.  Lead Generation Tools - compelling thought leadership content fuels this interactive tool designed to tie in your solution's benefits with your customer's needs, delivered in a web-based, quick assessment format

What are the use cases for thought leadership and what can it accomplish?

Sustainability Executives require quality content to create awareness and educate the market on how their organization is driving growth in a sustainable way

Marketing Executives use thought leadership content to build credibility, brand equity and attract media coverage

Channel and Partner Marketing Professionals create thought leadership content to attract and retain partners, demonstrate the opportunity their technology provides to generate revenue and show the partner opportunity to sell, service and innovate on their platform


About IDC
IDC was recently voted Analyst Firm of the Year for the third consecutive time. We are an economic center of excellence that delivers credible, defensible assessments with a technology-first focus. With more than 1,300 of the world's leading analysts, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.

What our Customers Are Saying

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Dave Bridges

Project Manger

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Dave Bridges

Project Manger