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Create Empathy, Trust And Loyalty With Intentional Friction

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Download How Thoughtful Friction Creates Business and Customer Value Parity

Customers don't view engagements with a brand as 'frictionless', or 'friction-full'. What matters is that the enterprise engages in accordance with the customer context and meets customers' desired outcomes. Removing friction pain points can ensure speed, ease, and convenience. But, organizations that add in thoughtful friction can forge trusting and empathetic relationships by delivering a successful outcome.

Download our guide today to learn more about:

  • Friction with Intent
  • Shared Customer Control
  • Outcome Based Journeys

In IDC's guide, learn why customer data can be used to create thoughtful friction brand interactions. If the perceived value of an interaction is greater than the expended effort…customers are happy.