Go To Market Smarter, Faster, and More Efficient
The advent of cloud computing, streaming, big data, and blockchain comes with the expectation of faster, more immediate data access, which means that data centers and computing infrastructure would need a more efficient way to power the demand for faster computing but keeping servers and data centers cool can be cost-intensive and inefficient.
These developments prompted a multi-national energy technology vendor to seize the opportunity to market and position its infrastructure cooling product. Before they can go to market, they need to have a solid strategy, and it starts with answering the following questions:
Download this case study and learn how the team was able to zero-in the opportunities with the help of IDC.
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Dave Bridges
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Dave Bridges