You’re expected to deliver growth, scale AI, and prove ROI—on flat budgets, outdated tech, and a team that’s running at capacity.

You’re not the only one feeling it.

237 midmarket CMOs told IDC what’s breaking and what they’re doing to stay ahead.

This analyst-backed brief delivers sharp insights, peer benchmarks, and a fast path forward for CMOs who need to move now—not next quarter.

What your next strategic moves look like:

  • Pinpoint which disconnect is hurting your strategy the most
  • Realign your team, tech, and spend to focus on growth
  • Build a fast, actionable plan that wins support from the C-suite
  • Benchmark yourself against peers and outmaneuver status quo

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