New IDC research reveals how execution risk, governance pressure, and committee-driven buying are changing which tech investments get approved, and which stall before the finish line.

Tech spending is growing, but access to it has narrowed, with buyers reallocating budgets toward solutions that can withstand execution validation, governance scrutiny, and multi-stakeholder approval. For tech suppliers, the challenge isn’t demand, it’s proving readiness at every layer of validation.

Drawing on global buyer data, spending forecasts, and real-world execution outcomes, this data-rich brief uncovers where demand is concentrating, how authority shifts across the decision cycle, and which narratives hold up under pressure.

What’s inside:

  • Where 2026 tech spend is concentrating, and how it’s holding up under scrutiny
  • Which categories and capabilities stand up to executive and committee approval
  • How buying committee priorities shift from exploration to final sign-off
  • Why execution risk is reshaping AI and platform decisions
  • What this means for messaging, analyst engagement, and GTM focus
  • How to align GTM narratives to the validation layers buyers actually use

See the 2026 Market Signals

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