Beyond Demand: You’re Orchestrating the Journey
With AI moving fast, marketing is now at the helm of the customer experience, blending intelligent automation with timely, human connection.
In this short video, IDC expert Laurie Buczek, shares how AI is continuing to reshape the role of marketing—from orchestrating the full customer journey to delivering personalized experiences at scale. Hear her take on why marketing is no longer a support function but the driving force of the digital customer experience.
Watch the video, then let’s talk about how to set your team up to lead with intelligence, creativity, and impact in the age of AI.