B2B tech buyers are no longer following predictable, linear journeys. They expect seamless, personalized, and AI-enhanced interactions across every channel. Yet internal silos, fragmented tools, and misaligned teams often prevent CMOs from delivering the experiences today’s buyers demand.

The IDC Omnichannel Experience Playbook is designed specifically to equip marketing leaders with step-by-step guidance, actionable frameworks, and measurable benchmarks to transform your go-to-market strategy.

Whether you’re reigniting stalled leads, aligning event engagement with digital journeys, or building a fully integrated GTM system, this playbook provides the clarity and execution models you need to drive growth.

Actionable strategies you’ll walk away with:

  • How to reignite stalled nurture streams: personalize buyer journeys and recover pipeline momentum with targeted, AI-powered engagement strategies.
  • Ways to align event engagement with digital journeys: maximize ROI by transforming event interactions into measurable pipeline outcomes.
  • How to equip sales with buyer signals: deliver validated, actionable insights to sales for more effective, timely outreach.
  • Strategies for orchestrated GTM launches: unite marketing, sales, and operations for launches that create high-impact market presence.
  • Blueprint for a fully integrated omnichannel experience: seamlessly connect digital, face-to-face, and ai-driven touchpoints into one buyer-centric system.

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