Q1 sets the tone for the entire year, and it’s where momentum is most often lost.

Across global tech organizations, the biggest drag on Q1 performance isn’t budget, talent, or tools. It’s decision latency. Signals go unactivated. Insights stall in decks. Execution falls behind market shifts.

The Q1 Activation Guide shows how winning teams turn signals into action in weeks, not months. Backed by IDC research and grounded in real operating practices, the guide is designed to help Marketing, AR, and MI&S leaders move faster, without creating chaos.

What's inside:

  • A practical activation loop framework built for Q1 realities
  • How to identify high-confidence signals worth acting on now
  • Clear guidance on which data actually matters and what to ignore
  • A simple prioritization rubric to decide what gets executed first
  • “If you do only one sprint in Q1” guidance to start fast and safely
  • A 7-day activation sprint checklist your teams can use immediately
  • Common Q1 activation mistakes and how winning teams avoid them
85% of B2B buyers expect AI tools to speed up internal decision-making, signaling dramatically compressed buying and activation windows.

— IDC, Redefining B2B Tech Buying

Get the Q1 activation guide to accelerate decisions, execution, and Q1 momentum.
Adapting your strategy is imperative to successfully engage your customers and grow. Download our eBook now for the steps you can take today to adapt your strategy for future growth.

Download your Guide now!

Available in PDF format

Q1 is already in motion. Ready to make faster, smarter moves?