Your 2026 strategy is only as strong as the message behind it.

If your teams are misaligned, your story is diluted, or your pitch isn’t backed by data, buyers will move on. Fast.

This guide outlines five critical signals that your messaging may be missing the mark, along with clear steps to fix it before FY26 decisions are finalized. Backed by IDC’s analyst research and real buyer behavior, it equips strategy, marketing, and sales leaders with the insight needed to move forward with confidence.

Why Download This Asset?

  • Identify where your messaging is falling short
  • Understand the buyer expectations you’re missing
  • Tap into IDC data sets that unify GTM execution and strategic planning
Fix the story. Protect the strategy.
If your messaging isn’t driving pipeline or showing up in analyst reports, it’s not just a marketing issue, it’s a signal issue.

Build your next move with evidence, not guesswork.
Your 2026 plan is only as strong as the data behind it.

Become a Client

Want to learn more about our research, data, events, or custom capabilities? Whether you're already a client or new to IDC, let us know how we can help you achieve critical outcomes for your organization. A member of our team will be in touch soon.