What you decide now will shape your 2026 outcomes. This strategic diagnostic from IDC helps you pressure-test your FY26 plan against what top-performing organizations are already doing.

Built around 4 core readiness areas—Market Alignment, Intelligence Integration, Persona Precision, and Forecast Flexibility, this guide highlights:

  • Where your strategy is strong
  • Where you’re missing critical buyer and budget signals
  • What to do next, based on your score
Whether you’re aiming to defend market share, enter new segments, or align global GTM efforts, this diagnostic will show you where to focus.

Why it matters now:

  1. Marketing budgets are under scrutiny, but strategic investments aren’t stopping. Leaders who can prove ROI early will keep funding and gain share.
  2. Disconnect between market signals and campaign strategy is the biggest driver of missed goals in 2025. The diagnostic helps close that gap.
  3. If your messaging and segmentation aren’t aligned to operational buyers and CFO logic, your campaigns will stall in the middle funnel.

Why IDC?
  • 400,000+ tech buyers surveyed annually
  • 11B+ data points, distilled into decision-grade signals
  • Named IIAR Analyst Firm of the Year – 5 years running

Don’t plan blind. Plan with evidence. Plan with purpose.
Built for decision-makers. Backed by 11B+ data points. Trusted worldwide.

Get the FY26 Planning Diagnostic

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