Analyst Relations leaders don’t need more meetings; they need more impact. IDC’s Analyst Relations Engagement Checklist walks you through what to do before, during, and after each analyst interaction to influence perception, validate positioning, and drive strategic alignment.

This checklist is already helping AR leaders:

  • Brief analysts with evidence—not just narratives
  • Turn analyst takeaways into internal momentum
  • Avoid the “black hole” post-briefing drop-off
  • Prove the ROI of AR internally and externally

Why This Checklist Wins:

Based on IDC’s 2025 Analyst Experience Survey:

"Vendors who brief analysts at least twice per planning cycle and follow up with data-driven updates are 3.4x more likely to be included in landscape and leadership evaluations."

  • Get insight into what analysts really want
  • Align internal teams around briefing outcomes
  • Learn what top AR teams do differently

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